I quoted William Gibson‘s book Pattern Recognition in a workshop on Expertise for the Future the other day. Gibson wrote:
… we have no idea, now, of who or what the inhabitants of our future might be. In that sense, we have no future. Not in the sense that our grandparents had a future, or thought they did. Fully imagined cultural futures were the luxury of another day, one in which ‘now’ was of some greater duration. For us, of course, things can change so abruptly, so violently, so profoundly, that futures like our grandparents’ have insufficient ‘now’ to stand on. We have no future because our present is too volatile. … We have only risk management. The spinning of the given moment’s scenarios. Pattern recognition.
In the novel the words are spoken by Hubertus Bigend a smart, but creepy public relations media entrepreneur,suggesting that while it is an insightful comment on some of the current problems of thinking about the future, maybe we shouldn’t take it as the last word.