The MA Scenario TechnoGarden is based on the emergence and spread of ecological property rights and technology. Pieces of this potential world are described in a Washington Post article about how the growth of green business in Finland is being stimulated EU policies.
Finnish entrepreneurs are investing in eco-friendly businesses. Their most important salesmen may not be Finnish businesspeople (for whom, many here acknowledge, salesmanship is not a natural talent), but the European Union’s regulation writers in Brussels who set the community’s ecological standards.
Proventia, for example, hopes to make millions from the new E.U. regulation requiring the original manufacturer to recapture and recycle at least 75 percent of the contents of every piece of electronics and electrical equipment sold in Europe. The new standard comes into force in August, and adapting to it will cost companies (including some U.S. corporations) huge amounts of money, according to Noponen. He hopes Proventia companies will earn a lot of that money.
Proventia Automation, another member of the group, already produces machines that can cut up television sets and computer monitors, separating leaded from unleaded glass with a laser and recycling all the glass and other valuable, reusable components. Noponen hopes the E.U.’s new standard will produce numerous new customers for this technology.
More broadly, his firm can provide information technology and management advice to help manufacturers figure out how to meet the new rules most efficiently. Manufacturers of electronic equipment can actually make money by recycling their own creations when their useful lives are over, Noponen said.